Close Brothers
40th birthday campaign
This leading premium finance provider launched its first product in 1977.
For their 40th birthday, they wanted to celebrate that history with their brokers.
I was asked to create the anniversary identity.
project
A steady history is a strong selling point for a leading investment banking company.
I highlighted the 40th anniversary by showing some key milestones of the company’s history. Images of the 70s, 80s and 90s fashions and technologies added some fun to the mix.
I designed a microsite for the celebration, a new logo, a round of emails and the packaging for a direct mail concept.
Retro Sweet gift box
As well as supplying the microsite to commemorate Close Brother’s anniversary, I provided a direct mail in the form of a gift box full of iconic and retro sweets from the 70’s.
