National Trust
press advert
The National Trust was founded on the principle of preservation. However, that principle is not just about the preservation of physical buildings or landscapes, but the preservation of the very essence of what special places mean to people.
Project
This campaign aimed to help audiences understand the benefits of ‘places’ and the role the National Trust plays in preserving them. The aim was to bring those benefits to new audiences that may have previously felt excluded.
This campaign helps connect people to the power of 'places' and the higher-level benefits this brings (stress relief, family time, etc). In the press, we featured three National Trust iconic backdrops and replayed people's stories of those places, past, present, and future.
