ASHTANGA YOGA CAPE TOWN

This branding project for AYCT focuses on creating a sleek, minimal brand identity for an Ashtanga Yoga studio in Cape Town, reflecting the discipline's no-nonsense approach. I used a soothing color palette and clean typography to evoke a sense of calm and clarity.

To highlight the critical role of breath in Ashtanga yoga, I incorporated a dynamic logo animation that mirrors the natural flow of breathing, creating a sense of constant movement. This branding aims to resonate with the principles of Ashtanga while fostering an atmosphere of inner peace and focused practice.